Seminar: Beyond the basics – the next steps for scholarly content and wrappers
Tuesday 24 June 2014
Academy of Medical Sciences, 41 Portland Place, London, W1B 1QU
Chair: Alison Jones, Alison Jones Business Services
Overview: Online content has developed far beyond traditional print formats, becoming more useful and usable in the process. This seminar focuses on the implications of these changes for publishers and others in the knowledge economy. With case studies and practical guidelines for content creation and management, this will be a forward-looking assessment of how far we have come and how we can best move forward to make the most of the opportunities associated with non-traditional content and wrappers.
Who should attend: Editorial, production and sales/marketing staff from Societies and other publishers, who want to maximise the potential of their publishing programme by adjusting their content creation and delivery to suit their customers’ discovery and reading preferences.
For more information and to book, click here
Licensing your Content (details)
3 July 2014, London (full day)
Tutors: Jen Holton, Wiley and Simon Stokes, Blake Lapthorn Solicitors
Licensing content has rapidly become a key component of the academic publishing environment but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print, online, audio, video and mobile applications and demonstrate how it relates in reality to the growing range of licence arrangements that are now available for all content.
Managing Quality from Outsourced Services (details)
9 July 2014, London (full day)
Tutors: Kathy Law, Portland Press/The Biochemical Society and Laxmi Chaudhry, Consultant
Many publishers are seeking to reduce costs by outsourcing non-core processes to third-party suppliers (either domestically or offshore) in areas such as customer service, subscription processing, peer review management, invoice handling, marketing, production, etc. Using practical case studies, this workshop will identify some of the key skills essential for effective outsourcing (in line with those contained in the National Occupational Standards for publishing/outsourcing).
Effective Journals Marketing (details)
16 July 2014, London (full day)
Tutors: Alexa Dugan, Wiley-Blackwell and Lynne Miller, Wiley-Blackwell
Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. This workshop will be highly interactive.
Commissioning Content: Working Effectively with Authors and Editors (details)
17 September 2014, London (full day)
Tutors: Mila Steele, SAGE Publications and Robert Eagling, RSC Publishing
This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.
Acquiring and Selling Publishing Assets (details)
25 September 2014, London (full day)
Tutors: Natalina Bertoli, Bertoli Mitchell, Richard Lane, Farrer & Co and William Mitchell, Bertoli Mitchell
This workshop will examine the issues, decisions and legal processes involved in the acquisition and sale of publishing assets and demonstrate how to achieve these as successfully and smoothly as possible. It will focus on asset sales and purchases but will also touch upon the considerations involved in buying or selling a company.
ALPSP International Conference
Wednesday 10 – Friday 12 September
Park Inn Heathrow, London UK
Expert speakers will offer a range of viewpoints to provoke debate and discussion, helping you to understand the key issues and opportunities in today’s market and equipping you for the times ahead. There’s time for informal discussion and the exchange of ideas – the ideal formula to make new contacts and renew friendships. Networking continues into the evening, with the Welcome Reception on Wednesday and the Conference Dinner and Awards presentations on Thursday.
Here’s a taster of what’s on offer –
Keynote: Innovation and its place in the changing scholarly publishing landscape
Amy Brand, Digital Science
– Customers as Competitors
– Playing with the Big Boys
– Metrics and More
– More Mandates?
– Making a MINT from BRICKS
– Cracking the Discovery Code
– Industry Updates
– Who’s Afraid of Big Data?
– Welcoming the Robots
– Breaking Perceptions with Evidence